Messenger for Businesses


2023

Project Leads: Ashley Schoenknecht, Emily Finley
Product Designer: Marcus Djuhadi

Overview
Meta brought on Punchcut to help define the future of in-app communication between businesses and customers. Embedded across multiple workstreams, I shaped the development of flexible booking features—translating Facebook’s appointment tools into intuitive entry points within Messenger.
Contributions
  • Designed E2E flows accelerating new product initiatives
  • Partnered with content and engineering stakeholders
  • Drove feedback cycles with Meta’s design system teams
  • Prepared spec files for seamless implementation