Prime Video News
2023
Design Director: Nancy Ku
Visual Designers: Marcus Djuhadi, Jesus Valenzuela
Interaction Designers: Amal Jafrani, Mason Noboru
Motion Designer: Matthew Spoleti
Overview
Prime Video teamed up with Punchcut to envision a first-of-its-kind news experience within its streaming app, aggregating hundreds of channels into a cohesive product. We delivered a bold vision while navigating content density, live and on-demand viewing modes, and personalization at scale. In 2025, Amazon rolled out news to all Prime Video subscribers.
Prime Video teamed up with Punchcut to envision a first-of-its-kind news experience within its streaming app, aggregating hundreds of channels into a cohesive product. We delivered a bold vision while navigating content density, live and on-demand viewing modes, and personalization at scale. In 2025, Amazon rolled out news to all Prime Video subscribers.
Contributions
- Led the design of new UI patterns
- Built documentation extending Prime Video’s design system
- Prototyped multimodal flows for user testing
- Collaborated on lightweight motion experiments
