Aggregate


2020

Challenge
Aggregate is an audio-forward conference in need of a brand identity for its inaugural event. Inspired by 99% Invisible’s podcast series on how sound impacts human health, Aggregate calls designers, researchers, and urban planners to envision better futures through smarter noise systems.
Outcome
I translated Aggregate’s core themes to generate a visual system inspired by sound. Gently-gradated hues layer with noise to simulate sonic blends, while sharp linear elements placed carefully within these compositional planes forge clarity. Across mediums, the identity is as expansive as the domain it represents.